Hotbed
"An environment conducive to rapid growth or development"
Wikipedia
In order to bring new products to market Verisec has established a Product Hotbed. The Hotbed is intended for new products for the Swedish market in the area of IT security.
Verisec has a proven sales force, technical pre-sales resources and an extensive customer base within most industry segments. In practice the Hotbed environment consists of a dedicated team that will take on a product for a pre-defined period of time. The group typically consists of a management sponsor, marketing resource, technical resource and dedicated sales resource. Hotbed teams are trained for the particular product and a timeline is defined for activities such as:
- Create a business plan
- Calling lists
- Meetings bookings with qualified prospects
- Sales meetings
In addition, marketing activities such as seminars, PR, etc., are defined for the evaluation period.
When the evaluation period comes to an end the project is summarised and a decision is reached as to whether to add the product to the standard portfolio of products.
